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Starting a Blog and How to Avoid the Blogging BS

The entire online world is full of advice on starting a blog these days (Pinterest especially).

Do this and watch your post go viral. Use this technique to become more popular. Don’t do this if you want brands to notice you.

I’ve been blogging for over eight years, and although I don’t know everything, I’ve certainly read and learned a lot!

So here’s my BS-free guide to starting a blog and all things blogging!

Don’t get hung up on blogging stats

*Ahem* This is so much easier said than done!

Statistics. Analytics. They will suck you dry and leave you a shell of a human being. They can also turn you into a stats monster. Obsessed. Trying everything under the sun to get more. Wondering what’s wrong because no one is reading your new post. Worried that you aren’t good enough… After eight years of blogging, I still have my moments.

We bloggers should focus on the quality of our content and authenticity! After all, when you write from the heart and stay true to who you are, that’s when you connect with those you are meant to reach. You never know; you may even make a difference in someone’s life.

People change, and so does your blog

It’s fine to change your blog – be it the look and feel of your site, content or niche topic. Just keep in mind that the people following you will also change and that any changes you make may result in people unsubscribing – which is okay (see point 1 about stats). What matters most is reaching the people who want to read what you are writing about.

Alternatively, you can always close your blog down and start afresh.

Over the last eight years, I’ve swayed between one and two blogs – one personal and one business. In the end, I have always ended up back here after reminding myself of my blogging why. It’s easy to forget and sidetracked by ‘stats’ and buzzwords like ‘monetisation’.

Establish your blogging ‘why’ from the get-go

Knowing your blogging ‘why’ from the get-go will make things so much easier for you and your readers in the long run.

Here are some questions to get you thinking:

  • Why do you want to start a blog?
  • Is your aim to write, to promote your business or brand, to help others, or is it for fame?
  • Will your blog or posts be public, private or a combination of both?
  • What do you have to say that is different from other people? i.e. What’s your unique perspective? (P.S. Be you, not an imitation of someone else!)
  • Who do you want to reach and why?

Stuck for ideas. Here are some blogging ideas to help you get started!

Money, money, money

The internet is full of people who will tell you how to blog, how you can make money and how to trend for a price. While a few quality blogging courses are available online, do your research before splurging. I’m talking from experience as I have wasted a lot of money over the last few years.

You can find a LOT of quality information on the interwebs for FREE. I also highly recommend reaching out to other bloggers and joining blogging communities. This will help you learn more about how they started, courses they recommend, what resources they find useful and more! Here’s a few of mine.

Don’t get sucked in by the idea of making big bucks.

Many bloggers will tell you that they made $100k from their blog, BUT it takes a lot of hard work, sweat and tears to make money from a blog.

To monetise your blog, you must develop a suite of products and courses to sell, accept payment to publish posts and links from external sources on your website, and more. Much of this sits uncomfortably with me; thus, I heavily scrutinise any approach I receive to promote or publish.

When starting a blog, focus on quality over quantity

When I look back over posts from my early blogging years (some I’ve deleted), I cringe at my spelling and the waste of a post. In some of them, I wasn’t saying anything… I’ll go as far as to say they were crap! I also pushed the boundaries with my husband by spending too much time online, so he was threatened. Admittedly, I’d been spending a lot of time online and hadn’t recognised the signs of bloggers burnout (it’s a thing. Ask any blogger!).

If you take anything away from reading this post, it is this, you don’t need to publish daily or even weekly. Focus on writing quality posts over just pumping out post after post, and find what works for you and do that.

Most importantly, remember who you are and be authentic

Stay true to yourself – there is no other, and your uniqueness will shine through and attract the right audience. Of course, it may not happen overnight, but it will happen. Just think of yourself and your blog as a fine, red wine – it just gets better with age.

What are your BS-free blogging tips? Do you have any words of wisdom for others starting a blog? I’d love to hear them, and I’m sure they would too!

How to Avoid the Blogging BS When Starting a Blog

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About Author

Changed careers in my 30's. Became a freelancer writer & marketer. I'm a proud redhead, fangirl, wife & step mum. And I'm a lover of all things books, movies, podcasts, dogs & naps.

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