Copywriting

You understand what you do and why, but does everyone else? 

It’s common to get caught up in industry jargon, academic speak and acronyms, especially when you’re passionate about your work.

Good copy can make all the difference in getting the word out about your cause.

As your bridge to your target audience, I’ll help you craft compelling content that captures your stories and achieves your goals.

Quality copywriting is also a tool you can use to help increase your social impact.

And having a simple, authentic and engaging writing is how you can connect with and mobilise your community.

Respecting your ‘brand’, I’ll work with you to refine your messaging, simplify your communications and showcase your authentic story.


If writing isn’t your speciality, why not work with an experienced writer?

I love words, and I’m passionate about simple and clear communication.

Think of me as the bridge between you and the people you want to reach. I can help translate your message to reach your ideal audience. 

What I do:

  • social media content writing;
  • e-newsletters;
  • annual reports;
  • blog posts;
  • interview people to capture their stories, case studies and testimonials;
  • profile writing i.e. Linkedin and websites;
  • awards nominations;
  • crisis communications;
  • grant writing/tender applications;
  • website copy;
  • text for print advertising.

Get in touch today to learn more about how I can help you!


HOW I WORK

Respecting your brand, I’ll work with you and your team to refine your messaging, simplify your communications and showcase your story.

From doing it with you, showing you how or by doing it for you, I’ll work with you to:

  • brainstorm ideas
  • simplify what you want to communicate tailored to who you want to communicate with
  • collect and write stories from your team, clients, community and more
  • create engaging multi-purpose content you can tailor to various digital and print platforms
  • humanise your brand to raise awareness about your business, cause, events, services or social impact.

Engagements are tailored to your requirements, including once-off consultations, project work, and monthly retainers.

I am based in Perth, Western Australia, but, work with clients across Australia and worldwide.

What more could you ask for?

To find out more, get in touch with me today.

WHAT MY CLIENTS SAY

“I reached out to Janine via work connections knowing her respected expertise in marketing and communication. Upon the first conversation, it was clear that she is a multifaceted professional and she will be able to support us from an events, marketing, communications and project management perspective.

Working with Janine was an incredible experience. Her ability to translate complex thoughts and objectives into digestible and actionable goals is next to none. I can go on forever about her technical skills, but what makes her unique is who she is as a human being. Her ability to balance her kindness, authenticity and compassion, along with her professional hat, is why I always go to her first when I need assistance.

zoey ka, finding north network

“Janine is my go-to marketing and digital advisor. 
She understands that genuine connection requires a clear strategy followed by effective communications in the right channels and interrogates the brief to provide highly considered and superior advice. She understands how to build brand and communities. This is evidenced by the number of thriving and connected communities that she has built for her clients. Janine is delight to work with. She is reliable and personable and collaborates with her clients to gently guide and challenge them to get the best results.”

ERIN BOURNE, MANAGING DIRECTOR, COLLAGE & CO