Strategic Marketing & Communications

Let’s face it. Marketing and communication can be overwhelming

And they are two things that can easily fall to the wayside, especially when piled on top of everything you need to do to keep your business running.

The really good news is I’m here to help!

I specialise in marketing and communications, helping businesses, individuals, and teams create authentic content to build brand awareness, promote causes, and foster engaged online communities.

Let me support you in navigating the overwhelming world of marketing and communications.


What I Do

Here are some of the marketing and communications services I offer in a freelance consultancy capacity:

  • developing a social media strategy;
  • 1:1 consultation and strategy sessions;
  • social media auditing;
  • EDM / newsletter writing / management;
  • content creation, curation and content management
  • digital media management (Facebook, Twitter, LinkedIn, Instagram);
  • crisis communications;
  • social media mentoring.

how i work

From doing it with you, showing you how or doing it for you, I’ll work with you to:

  • brainstorm ideas and create multi-purpose content aligned with your overall business strategy and goals that makes an impact
  • humanise your brand to raise awareness about your business, cause, events or services
  • coordinate your marketing and communications projects and resources
  • reach your target demographic and build an engaged follower base.

Engagements are tailored to your requirements, including once-off consultations, project work, and monthly retainers.

I am based in Perth, Western Australia; however, work with clients across Australia and worldwide.

What more could you ask for?

To find out more, get in touch with me today.


what my clients say

“Janine is my go-to marketing and digital advisor. 
She understands that genuine connection requires a clear strategy followed by effective communications in the right channels and interrogates the brief to provide highly considered and superior advice. She understands how to build brand and communities. This is evidenced by the number of thriving and connected communities that she has built for her clients. Janine is delight to work with. She is reliable and personable and collaborates with her clients to gently guide and challenge them to get the best results.”

Erin Bourne, managing director, collage & co

“Thank you, Janine, for choosing MIFWA, I am grateful for your contribution. Our social media, systems, lived experience leadership, audit and accreditation have all been achieved or enhanced by your leadership.”

MONIQUE WILLIAMSON, CEO, MENTAL ILLNESS FELLOWSHIP OF WA (MIFWA)