In the business world, it feels like everyone’s talking about niching down. But in my business, I’ve come to a rebellious conclusion: you don’t always have to.
While many experts advocate finding a specific niche, I’ve found value in embracing a broader approach. One that serves my ADHD brain and lets me explore multiple interests.
By offering a range of services and catering to a wider audience, I’ve been able to tap into different markets, diversify my client base, and explore my strengths.
Embracing versatility and adaptability
Instead of narrowing my focus, I highlight the versatility and adaptability of my offerings. This allows me to work with a broader range of clients with varying needs and preferences and has also kept me open to new opportunities and areas of expertise.
Here’s the thing: by not sticking to one niche, I’ve tapped into a larger market, reaching clients who value flexibility and customized solutions. My business remains dynamic, adaptable to evolving trends, and ready for whatever comes next.
Of course, niching down isn’t wrong.
It works for many businesses, but I’m here to challenge the idea that it’s the only path to success.
Embracing a broader approach offers its own set of advantages and opens doors to unexpected opportunities.
Ultimately, the decision to niche down (or not) should be based on what works for you—your goals, strengths, and long-term vision. There’s no one-size-fits-all strategy. Exploring different paths can lead to surprising growth.
Not conforming to the niche narrative has helped me thrive in my career and business. By staying broad, I’ve tapped into diverse markets, reached a wider audience, and kept myself open to new opportunities.
It’s about finding what works best for you—even if that means going against the grain.
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